'Google will never sell any personal information to third parties; and you get to decide how your information is used.' - Sundar Pichai

Real Time Bidding Money Online
What Is Real-time Bidding

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Jun 15, 2019 Real-time bidding, also called RTB, is a process of valuing and bidding for an ad impression in real-time. It is an online media marketplace involving the seller (publisher) and buyer (advertiser). RTB offers a lot of capabilities and use of data, vast types of inventory, and is universally considered the most flexible model on the market.
Real-time bidding is a major part of the programmatic advertising process.but what is it?Internet marketer Nate gives you all the details on what real-time.

Sound familiar? Although big tech companies like Google keep the lights on by harvesting and monetizing your personal data, they can be quick to mince words and deny the strawman scenario of exchanging hard drives full of your data for a suitcase of money. Now California law has given them another reason to deny and deflect.

Jun 28, 2018 Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around.Not only has it helped reduce the costs of digital marketing ad campaigns, but also drastically changed the approach to audience targeting, leading to higher conversions and maximized revenues – or, to put it simply – big money.

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. One of its biggest effects is to regulate the sale of data: under the law, any exchange of personal information for “valuable consideration” is, with some exceptions, a “sale.” Any company that sells data has to give users the chance to opt out of that sale, and facilitate those opt-outs by placing a “do not sell my data button” on the company’s website.

This is a big deal. The CCPA gives Californians an affirmative right to control how our personal data is used. On its own, the CCPA is not enough to fix the problems with tech’s use of personal data, but it is a good first step down the road to privacy reform.

How can a company that monetizes personal data evade these new CCPA duties? One way is to claim they do not “sell” data, as that term is used in CCPA. Google, the adtech oligarch, devourer of data, surveyor of souls, That Which Knows All That Is Known, has decided that it doesn’t sell data.

Google controls about 62% of mobile browsers, 69% of desktop browsers, and the operating systems on 71% of mobile devices in the world. 92% of internet searches go through Google and 73% of American adults use YouTube. Google runs code on approximately 85% of sites on the Web and inside as many as 94% of apps in the Play store. It collects data about users’ every click, tap, query, and movement from all of those sources and more.

So what is happening with all of that data, which Google says it’s not selling, but from which it makes tens of billions of dollars a year?

Let’s find out.

Real-time bidding

Google monetizes what it observes about people in two major ways:

It uses data to build individual profiles with demographics and interests, then lets advertisers target groups of people based on those traits.
It shares data with advertisers directly and asks them to bid on individual ads.

The second method of monetization involves most of the behaviors that regular people might think of as “selling data.” Google is involved at nearly every level of the complex, automated process of third-party ad placement known as “real-time bidding,” or RTB.

Real-time bidding is the process by which publishers auction off ad space in their apps or on their websites. In doing so, they share sensitive user data—including geolocation, device IDs, identifying cookies, and browsing history—with dozens or hundreds of different adtech companies.

Each RTB auction typically sees user data passing through three different layers of companies on its way from a device to an advertiser: supply-side platforms (or SSPs) collect user data to sell, ad exchanges organize auctions between them and advertisers, and demand-side platforms (or DSPs) “bid” on behalf of advertisers to decide which ads to show to which people. These auctions take milliseconds, constantly churning away in the background of your browsing activity as companies at every level of the process share and collect more and more data to add to their existing profiles of users.

Google controls massive portions of nearly every level of the real-time bidding ecosystem. In 2007 Google purchased DoubleClick, then the largest third-party ad network for the Web. And in 2009 it bought AdMob, the largest ad server for the then-nascent mobile application market. Both AdMob and DoubleClick have blossomed under Google’s ownership, and today they continue to dominate their respective markets. DoubleClick (now folded into Google Marketing Platform) controls over half of the ad exchange market on the Web, and AdMob is far and away the most popular supply-side platform for apps on both iOS and Android.

Real-time bidding is a convoluted, opaque system of data collection and sharing that enables profiling and surveillance by advertisers, data brokers, hedge funds, and ICE. It is at the center of everything that’s wrong with privacy in tech. Let’s take a look at how Google claims it doesn’t sell data at different levels of the RTB process.

On your phone

AdMob is a mobile supply-side platform. That means the company creates tools, called Software Development Kits (SDKs), that developers build into their apps. AdMob partners with ad exchanges, and its SDKs connect apps to the exchanges directly. Inside an app, AdMob code collects information and shares it with Google and other exchanges through processes called “open bidding” and “mediation.” Your phone shares data, including your device ID and geolocation data, with Google and with other ad exchanges; the app serves you an ad; Google and the developer get paid.

A partial list of the ad exchanges that Google shares data with through AdMob Open Bidding.

In your browser

Google’s Ad Manager product (formerly Doubleclick for Publishers) is the equivalent of AdMob for the web. Developers install Google’s code on their websites, and the code makes requests to Google and other ad exchanges with your identifying cookie as well as other information. Again, Google sends data out into the ecosystem, and advertisers send money back.

Google also shares data with advertisers in other, less direct ways, such as by “cookie matching,” which lets third-party adtech companies connect their own tracking cookies to Google’s identifier. It has even been caught setting up “workarounds” to keep its non-consensual data-sharing measures active in jurisdictions where they should be illegal, like the EU.

On Google’s servers

After the data leaves your device, it goes to one of several downstream services, like Google’s own Ad Exchange. Google collects bid requests from all over the Internet: from both sites and apps; from phones, computers, game consoles, and TVs; and from its own as well as competing SSPs. Then it presents those bid requests to hundreds of “authorized buyers”—demand side platforms that represent advertisers. Eac